Free SEO tools I built while doing client work.
Every tool on this page came out of a real workflow problem. No fluff, no upsells. Just fast, free utilities that run entirely in your browser, nothing ever touches a server.
WEB TOOLS
Browser-based utilities
Open the tool, use it, done. No account, no install, no data sent anywhere.
PixelForge
Batch convert images between JPG, PNG, WEBP, AVIF, PDF and ICO. Compress, resize, rotate, flip and strip EXIF metadata, all in one shot. Drop 50 images, get a ZIP back in seconds.
Keyword Merger
Add your service keywords, upload a city list (CSV, Excel, or paste), choose city-before or city-after, and generate thousands of geo-targeted keyword combinations instantly. Export as TXT, CSV, or batched for GPT.
Niche Breakdown
Type any trade or service, plumbing, HVAC, roofing, and watch it expand into micro niches, nano niches, emergency variants, and residential and commercial sub-services. Powered by Groq AI, free. Export to CSV, Excel, or JSON.
CHROME EXTENSIONS
Browser extensions
Install once, live in your browser forever. Built for the way I actually work.
Prompt Vault
Store your AI prompts in numbered sequences and fire them one by one with a click. If you run the same workflows in ChatGPT or Claude every day, Prompt Vault cuts the repetition. Prompts live in your browser, nowhere else.
Note Vault
A rapid-fire notepad that lives in your browser toolbar. Instant notes, persistent storage, zero friction. Open it, type, close it. Still there when you come back. No syncing, no accounts, no cloud.
THE HONEST LIST
Which local SEO tools actually matter
Most local businesses do not need a paid SEO tool. They need three free ones they already have access to and are not using.
Google Business Profile itself. The insights panel tells you the exact phrases people used to find you, how many asked for directions, and how many called. That is conversion data most businesses pay for elsewhere and ignore where it is free.
Google Search Console. Free, and it is the only source of truth for what your site actually ranks for. Every ranking figure I quote about this site comes from here. If you are paying for a rank tracker before you have read your own Search Console data, you are buying a worse version of something you already own.
PageSpeed Insights. Free, and it reports real Core Web Vitals from actual Chrome users once you have enough traffic. Lab scores from other tools are estimates. This is measurement.
Paid tools earn their place when you need competitor link data or keyword volume at scale. For a single-location business trying to reach the map pack, they mostly do not.
WHY THESE EXIST
Where the tools on this page fit
None of these replace the three above. They exist because each one solved a repetitive job that was eating an afternoon.
Keyword Merger came out of building city pages. Generating service and city combinations by hand is slow and error-prone, and every keyword tool that does it wants a subscription. Worth saying plainly after what I learned on this site: generating thousands of geo keyword combinations is easy, and turning them into thousands of near-identical pages is how you get buried. Use the output to find which combinations have real demand, then build a few pages properly.
Niche Breakdown came out of qualifying new markets. Knowing that roofing splits into storm damage, flat roof repair, gutter replacement and commercial re-roofing changes which services you list on a profile and which pages are worth writing.
PixelForge came out of image work. Compressing and converting client images one at a time was the single most tedious recurring job, and page speed depends on it.
Everything runs in your browser. Nothing uploads, nothing is stored, and there is no account. That is a deliberate choice, not a missing feature.
MORE TOOLS SHIPPING REGULARLY
Got a tool idea?
If there is a repetitive task in your SEO or content workflow that should be automated, tell me. I build these to solve real problems, not to pad a features list. If you also need actual local SEO work done, not just tools, that starts with a free audit.