Before you spend a dollar on SEO, you should know exactly what’s broken and why
5 areas. Specific findings. No filler.
1. Google Business Profile Audit
Primary category check (using GMB Everywhere to compare against top-ranking competitors), completeness score, landing page setup (is the diversity update suppressing your organic rankings?), photo quality and geotagging status, posting cadence, and review velocity. Most GBP audits identify at least 2–3 immediate fixes that improve map pack position within weeks.
2. Citation Consistency Check
I scan your business name, address, and phone number across 40+ major and niche directories. Every inconsistency — different business name formats, old phone numbers, former addresses still active — gets documented with the specific directory and the specific correction needed. NAP inconsistency is one of the most common and most easily fixed local SEO problems.
3. On-Page Issues
Title tag analysis (length, keyword inclusion, location signals), H1 review, schema markup status (most local sites have none), service-area page coverage (does a dedicated page exist for each city you serve?), internal link architecture, Core Web Vitals, mobile responsiveness, and HTTPS status. On-page audit typically surfaces 5–10 specific, actionable issues.
4. Competitor Gap Analysis
I look at the 3 businesses currently outranking you for your most important keyword and identify specifically what they have that you don’t — which citations they have and you don’t, what their GBP category is, how many reviews they have and with what language, what service-area pages they’ve built, and what schema markup they’re using. This gap analysis is the most actionable part of the audit: it tells you precisely what to do first.
5. AI Search Visibility Check
I check whether your site is appearing in Google AI Overviews (using Search Console’s search appearance filter), whether GPTBot, ClaudeBot, and PerplexityBot are permitted in your robots.txt, whether your FAQPage schema is implemented and correctly structured for AIO extraction, and whether your content is written in answer units that AI models can cite. Most local businesses have zero AI search infrastructure — this check makes that gap visible.
The Findings Report
You receive a written findings report — not a PDF with a score out of 100, not a colour-coded chart, not an automated SEO tool export. A written document with specific issues, the specific impact each issue is having on your rankings, and the specific fix required for each one. Prioritised by impact so you know what to address first. Most reports identify 3–5 issues that can be corrected immediately.
No sales call on the back of the audit. Seriously.
I send you the findings. You read them. If you want to work together to implement them, we talk about scope and pricing — no pressure either way. If you want to take the findings and implement them yourself, I respect that completely. If you just want to understand what’s happening with your rankings and decide later, that’s fine too. The audit is genuinely free, with no strings attached. I do this because the clients who come in understanding their problem become the best long-term clients — and because it’s the honest way to start a professional relationship.
Free audit — the questions I get asked most
Is the local SEO audit really free with no commitment?
Yes — genuinely free, genuinely no commitment. I audit your GBP, citations, on-page factors, competitors, and AI visibility, then send you a written findings report. If you want to work together to fix what I find, we discuss it. If not, you keep the findings and can implement them yourself or with whoever you choose. The audit is how I demonstrate that I know what I’m talking about before asking for your business — not a hook to get you on a sales call.
What information do you need to conduct the audit?
Your business name, your website URL, your primary service city, your most important service or keyword you want to rank for, and your Google Business Profile URL if you have one. That’s it. I don’t need access to your website backend, your Google Search Console, or any login credentials for the initial audit. I can identify the majority of issues from publicly available information. If you want a deeper audit covering your Search Console data and rankings history, I’ll ask for view-only access at that point.
How is this audit different from the free audits SEO agencies offer?
Most agency “free audits” are automated tool exports — a Semrush or Ahrefs report with a score out of 100 and a list of generic issues ranked by a tool’s algorithm rather than by actual impact on your rankings. Mine is a manually written document. I personally look at your GBP, check your citations, review your competitors, analyse your on-page setup, and check your AI search visibility. The findings are specific to your business, your market, and your competitive landscape — not a template applied to every business that requests one.
Stop losing customers to competitors who outrank you
I’ll audit your current situation — GBP, citations, website, competitors, and AI search visibility — and send you written findings within 5 business days. No pitch. Just the honest picture your previous agency never gave you.
100% free · Written findings in 5 days · I respond within 24 hours · Month-to-month if you proceed