I am Zohaib Noman. I help small businesses get found and get calls.
Not a team. Not a relay race between account managers. One dedicated local SEO specialist who handles your Google Business Profile, your rankings, and your reporting, and who actually answers when you message.
Local SEO here means the specific work of getting a real business found by real nearby customers: Google Business Profile management, citation consistency, on page content tied to actual service areas, and increasingly, visibility inside AI answer engines like Google AI Overviews and ChatGPT.
Get Free AuditTHE PERSON BEHIND THE WORK
Why I do this
I started doing local SEO after watching a family friend’s plumbing business lose half its leads because Google Maps showed the wrong hours and zero reviews. He was not bad at plumbing. He was invisible.
That is the real local SEO problem. Not algorithm complexity. Good businesses that stay invisible because nobody set up their Google Business Profile properly, fixed their citations, or built the content Google needs to trust them.
Since then I have worked with roofing contractors, dentists, HVAC companies, restaurants, landscapers, and law firms across the USA, UK, Australia, and the UAE. The problem is nearly always the same shape: a Google Business Profile that was set up once and never touched again, citations scattered across directories with three different phone numbers, and a website with no service area content specific to where customers actually live. The fix is always specific to that one business, never a template applied blind.
I am based in the UAE, which in practice means I work across time zones by design. Much of the technical work on a US client’s site happens while their business day has not started yet, so changes are live before their morning.
How I think about hyperlocal SEO
Hyperlocal SEO is not the same as ranking for a broad national keyword. A plumber in Austin does not need to outrank plumbers nationwide. He needs to outrank the six other plumbers who show up when someone in his specific zip code searches “plumber near me” at 11pm. That distinction changes the entire strategy: which categories to select on Google Business Profile, which directories actually carry local trust signals, and which content on the website needs to name the specific neighborhoods and suburbs a business serves rather than just the city.
I build every project around that distinction. A national SEO tactic applied to a single-location plumbing business is close to wasted effort. A hyperlocal strategy, service area content matched to actual coverage, GBP categories matched to actual services, citations that reinforce the exact address Google already has on file, moves rankings faster because it matches how Google’s local algorithm actually evaluates relevance and proximity.
RESULTS FROM REAL ACCOUNTS
Numbers that came from actual work
WHAT I BRING
Credentials and expertise
Google Business Profile
GBP optimization, category selection, Q&A, post strategy, and review management.
Citation Building
NAP consistency across 50+ directories including Yelp, Apple Maps, and Bing Places.
On-Page and Technical SEO
Schema markup, Core Web Vitals, internal linking, and NLP content optimization.
AI Search Visibility
GEO and AEO for Google AI Overviews, ChatGPT, and Perplexity citations.
Content and Link Building
Topical authority content, guest posting, and off-page link acquisition.
Website Design
SEO-first WordPress sites built for speed, conversion, and local search visibility.
MY COMMITMENTS
Promises I keep with every client
No vanity metrics
I report calls, rankings, and map pack visibility, not impressions that do not convert.
No lock-in contracts
Monthly agreements. Stay because the results are there, not because a contract forces you to.
You deal with me directly
I am the person doing the work and the person answering your messages. No account managers.
Transparent reporting
Monthly written reports in plain English: what was done, what changed, what is next.
QUICK ANSWERS
Common questions about working with Zohaib
Who is Zohaib Noman?
Zohaib Noman is an independent local SEO specialist based in the UAE with over 4 years of hands on experience. He works directly with small businesses across the USA, UK, Canada, Australia, and the UAE on Google Business Profile optimization, citation building, on-page SEO, and AI search visibility.
Does Zohaib work with businesses outside his own country?
Yes. Local SEO principles are not tied to where the specialist is based, they are tied to where the client’s customers search. Zohaib manages projects across multiple time zones and has active clients in the USA, UK, Canada, Australia, and the UAE.
What makes his approach different from an agency?
There is one person on every account: the same person auditing the business, writing the pages, building the citations, and sending the monthly report. There is no account manager layer and no junior team handling the technical work.
More detail on how projects run month to month is on the process page, and current package pricing is on the pricing page. Google’s own guidance on local business structured data covers some of the technical schema work referenced above.
WORK WITH ME
Ready to stop being invisible?
Start with a free local SEO audit. I will find exactly what is stopping you from ranking, and tell you specifically how to fix it.
Or email [email protected]