Dental SEO That Fills Your Appointment Book With New Patients
Dental patients decide on a dentist before they pick up the phone. Your Google presence is your first impression.
99 percent of patients read reviews before choosing a new dentist. Most search Google with specific procedure intent: “Invisalign cost near me,” “dental implants [city],” “emergency dentist open Saturday.” Dental SEO needs to capture these high-value, procedure-specific searches alongside the general “dentist near me” queries. One generic page does not cover this. A full content architecture does.
Dental GBP Optimisation
Primary category set to your dental specialty: “Dentist,” “Cosmetic Dentist,” “Pediatric Dentist,” or “Orthodontist.” Each specialty requires a different primary category. I verify against your top-ranking competitors and correct accordingly. Booking link connected, hours accurate, photos updated.
Procedure-Specific Pages
Dedicated pages for each procedure: Invisalign, dental implants, teeth whitening, veneers, emergency dentistry, pediatric dentistry, root canal. Each targets the specific questions patients search before booking, with FAQPage schema answering cost, recovery, and candidacy questions.
Healthgrades Optimisation
Healthgrades is the most consulted dental review platform after Google. I claim your listing, complete all profile fields, connect insurance information, and start the review acquisition process. A complete Healthgrades profile is a strong EEAT signal for Google’s healthcare quality assessment.
Dental Schema Markup
Dentist schema, MedicalOrganization schema, and AggregateRating schema built from your Google and Healthgrades reviews. The right structured data makes you eligible for rich results in Google and visible in AI-generated healthcare recommendations when patients ask ChatGPT for dentist recommendations.
Patient Review Management
Review request system sent after each appointment with scripting that encourages patients to mention the procedure they had and the outcome. “Dr. Smith did my Invisalign and my teeth look amazing” is a stronger SEO signal than “great dentist, highly recommend.” The specificity matters.
AI Search for Dental
Patients ask ChatGPT “find me a good cosmetic dentist near me” more and more. Medical schema, Healthgrades presence, and structured FAQ content put your practice in AI-generated dental recommendations. I implement all three as standard for every dental client.
Dental practice: page 2 to page 1, new patient enquiries up 3.8x in 5 months
Dental SEO questions I get asked most
What GBP category should a dental practice use?
The primary category depends on your specialty. General practices should use “Dentist.” Cosmetic practices should use “Cosmetic Dentist.” Orthodontists should use “Orthodontist.” Pediatric practices should use “Pediatric Dentist.” Using the wrong primary category is one of the most common reasons dental practices lose map pack rankings to competitors with fewer reviews and smaller practices.
How do I get more Google reviews for my dental practice?
The most effective method is a text message sent to every patient within 24 hours of their appointment with a direct link to your Google review page. The script should thank them for their visit and ask for feedback. Most patients who receive this within 24 hours will leave a review. The key is consistency: sending the request after every appointment, not just the ones you think went well.
Stop losing customers to competitors who outrank you
I audit your GBP, citations, website, competitors, and AI search visibility. Written findings within 5 business days. No sales call. No commitment required.
100% free, no commitment, written findings in 5 days, I respond within 24 hours